Social Media Optimization Services

Social Media seems to be a new trend, but its roots stretch to the beginning of computer era. What we see today is the result of centuries -old social media development.

Social media Optimization (SMO) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media itself is a comprehensive term for sites that may provide radically different social activities. For example, you can use popular social media platforms such Facebook, Twitter, LinkedIn, and Google+ to promote your business and create greater awareness about the products and services you offer.

A social media campaign is a systematized marketing attempt to increase or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.


SMO strategy:

  • Set measurable and achievable goals.
  • Know your customers.
  • Research over market and trends.
  • Explore more social networking platforms. Reflect your presence on all.
  • Choose core.
  • topics related to your business. Use them in content.
  • Set Social Engagement parameters.
  • Plan your resource use.
  • Track your results.